Effective: September 15th, 2015
2. Types of Information We May Collect
Our Website has the ability to collect two types of information from and about you: (a) information that you provide that personally identifies you; and (b) information that does not personally identify you. We collect this information: (a) directly from you when you provide it to us; (b) automatically as you navigate through the Website; and/or (c) from third parties, for example, our business partners.
Personally Identifiable Information:
Our definition of personally identifiable information includes any information that may be used to specifically identify or contact you, such as your name, postal and email addresses, phone number, credit card information, etc. In certain circumstances, we may request, allow or otherwise provide you an opportunity to submit your personally identifiable information in connection with a feature, program, promotion or some other aspect of our Website. For instance, you may: (a) provide your name, address, and email address to register an account with us; (b) provide certain demographic information about yourself (e.g., age, gender, purchase preference, usage frequency, etc.) when participating in a survey or poll, or registering or creating a profile on our Website; (c) provide payment information when ordering products or services on the Website; or (d) post a general comment and/or recommendation on our Website. Certain information may not be personally identifiable when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity or service, realize a benefit we may offer, or gain access to certain content on our Website.
Our definition of non-personal information is any information that does not personally identify you. Non-personal information can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous. We obtain non-personal information about you from information that you provide us, either separately or together with your personally identifiable information. We also automatically collect certain non-personal information from you when you access our Website. This information can include, among other things: your IP address or other unique identifiers that are automatically assigned to your computer, mobile or other device used to access the Website; the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, etc.); the third party website from which your visit originated; the operating system you are using (e.g., Vista, Windows XP, Mac OS, etc.); the domain name of your Internet service provider (e.g., America Online, NetZero, etc.); the search terms you use on our Website; the specific areas within our Website or Service that you visit; and the time of day and duration of your visits.
When you submit information to us through our Website, you should be aware that your information is transmitted across the Internet and that no method of transmission over the Internet is 100% secure. Although we take reasonable security measures to protect your information when we receive it, you also need to ensure you take appropriate steps to protect your information.
3. Use of Collected Information
We may use the non-personally identifiable information that we collect in a variety of ways, including to administer the Website, help us analyze site traffic, understand customer needs and trends, carry out targeted promotional activities, improve the quality of the pages that make up our Website, gather broad demographic information, and to improve our Website services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our affiliated companies and/or third parties to achieve these objectives and others. In addition to the foregoing, we may use your personally identifiable information or collected non-personal information as follows:
- When required by law or court order;
- To provide you with information or services or process transactions that you have requested or agreed to receive, including to send you electronic newsletters, or to provide you with special offers or promotional materials on behalf of us or third parties;
- To process your registration with the Website, including verifying your information is active and valid;
- To improve the Website, to customize your experience with the Website, or to serve you specific content that is most relevant to you;
- To enable you to participate in a variety of the Website’s features such as online or mobile entry sweepstakes, contests or other promotions;
- To contact you with regard to your use of the Website and, in our discretion, changes to the Website and related policies;
- For inclusion in our data analytics; and
- During an emergency to protect the health and safety of our Users or the general public
4. Additional Information about Collection Methods
A few of the methods and/or avenues that may be used to collect non-personal information include, without limitation, the following (and subsequent technology and methods hereafter developed):
“Web beacons” are small graphic images or other web programming code that may be included in our Website pages. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users of our Website pages. Unlike cookies, which are typically stored on your computer or mobile device’s hard drive, web beacons are embedded invisibly on web pages. Web beacons or similar technologies help us better manage content on our Website by informing us what content is effective, counting the number of users of the Website, monitoring how users navigate the Website, or counting how many e-mails, articles or links were actually opened or viewed.
An “embedded script” is programming code that is designed to collect information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your computer, mobile or other device from our server or a third party service provider.
Web Traffic and Web Performance Analytics.
An IP address is a number that is assigned to your computer, mobile or other computing device whenever you are surfing the Internet. Web servers (computers that “serve up” web pages) automatically identify your computer or other computing device by its IP address. When users request pages from our Website, our servers may log their IP addresses. We may collect IP addresses for the following purposes, among others: system administration, to report non-personal aggregate information to others, and to track the use of our Website. IP addresses are considered non-personal information and may also be shared as provided above.
If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, credit card information, social security numbers, or bank account information, to us by email. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others. We reserve the right to send you transactional emails such as customer service communications.
Notwithstanding anything herein to the contrary, we reserve the right to disclose any personally identifiable or non-personal information about you if we are required to do so by law, with respect to copyright and other intellectual property infringement claims, or if we believe that such action is necessary to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our Website, or other users; or (d) in an emergency to protect the health and safety of our users or the general public.
Your California Privacy Rights.
California Civil Code Section 1798.83 permits Users that are residents of California to request from companies conducting business in California a list of all third parties to which the company has disclosed certain personally identifiable information as defined under California law for such third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please email Company at email@example.com or write Company at the address noted below.
5. Deleting Information About You
Whether or not you provide personally identifiable information is completely your own choice. You are not obligated to answer any question that is presented to you on our through our Website. You may opt-out from receiving future promotional information from us or our affiliated companies, or direct that we not share your information with any affiliated companies, as set forth in Section 10 below. Whether or not you opt-out is your choice; however, in many instances this type of information is required to participate in a particular activity, realize a benefit we may offer, or gain access to certain content, services, or offers on our Website.
6. User-Generated Content and Public Forums
7. Protecting Children
We take special care to protect the safety and privacy of children. Our site is a general audience site. Nevertheless, the features, programs, promotions, services and other aspects of our Website requiring the submission of personally identifiable information are not intended for anyone under 18 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personally identifiable information from children under the age of 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their personally identifiable information while online. If you use the Technology, you hereby represent and warrant that you are at least 13 years of age. In compliance with the Children’s Online Privacy Protection Act, any information we receive from users we believe to be under the age of 13 will be purged from our database.
8. Keeping Your Information Secure
We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse and alteration of the information under our control. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your “personally identifiable information” (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by e-mail (at our sole and absolute discretion) to the last e-mail address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.
9. Collection of Information By Third-Party Sites, Ad Servers, and Sponsors
10. Contact, Access, and Opt-Out Information
We will respond to your request and, if applicable and appropriate, make the requested change in our active databases as soon as reasonably practicable. Please note that we may not be able to fulfill certain requests while allowing you access to certain benefits and features of our Website.
11. Medical Advice / Health Disclaimer
THE INFORMATION CONTAINED ON THE WEBSITE IS PRESENT FOR THE PURPOSE OF GENERAL EDUCATION, AND IS NOT INTENDED TO CONSTITUTE MEDICAL ADVICE, INSTRUCTION FOR MEDICAL DIAGNOSIS, OR INSTRUCTION FOR MEDICAL TREATMENT. THE INFORMATION CONTAINED ON THE WEBSITE IS NOT A SUBSTITUTE FOR PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS OR TREATMENT. ALWAYS SEEK THE ADVICE OF YOUR PHYSICIAN OR OTHER QUALIFIED HEALTH PROVIDER PRIOR TO STARTING ANY NEW TREATMENT OR WITH ANY QUESTIONS YOU MAY HAVE REGARDING A MEDICAL CONDITION. NEVER DISREGARD PROFESSIONAL MEDICAL ADVICE, OR DELAY IN SEEKING IT, BECAUSE OF SOMETHING YOU HAVE READ ON THE WEBSITE. IN NO EVENT WILL COMPANY BE LIABLE TO USER OR ANYONE ELSE FOR ANY DECISION MADE OR ACTION TAKEN BY USER OR ANYONE ELSE IN RELIANCE UPON THE INFORMATION PROVIDED ON OR THROUGH THE WEBSITE.
12. Sole Statement